Sunday, 29 September 2013

Poster Research - Now You See Me


Now You See Me:   

This poster is of the film Now You See Me. This poster doesn’t follow codes and conventions, as instead of having one main image, they have all the main characters of the film walking, with the title overlapping them in parts and them overlapping the title in parts. It’s original and a little complicated, which may also suggest the narrative of the film. The colour used on this is gray, which suits the genre of the film. The angle of the camera is looking down on them, which may mean inferiority or someone’s trying to keep their eye on them, which may also add to the narrative.

The film title 'Now You See Me’ appears twice on this poster, as it’s placed in the bottom centre of the page, which draws the audience’s attention to the title, and it’s also being used as a sort of overlay over the characters. This is to make the name of the film stand out to the audience. It is bold, clear and easy to read, which will capture the audience’s attention.

This poster also includes the typical convention of the stars’ names. However, contrasting from the usual position at the top of the poster, the cast list is just above the title at the bottom centre of the page. This will be one of the first places you look, so it will capture the attention of the audience and attract fans that are already familiar with films that these actors have been part of, thus also creating a secondary target audience.


The poster includes a tagline just above the cast list. It says ‘The closer you look, the less you’ll see.’ The tagline helps to inform the audience what the film is about and it also hints at the narrative. It’s mysterious, which will intrigue the audience to want to know what it means. It’s also in a light text so that it contrasts with the dark background.


The poster has typical convention of a billing block. The billing block includes the names and institutions involved in creating the film. It also allows the producers and institutions acknowledgements to be included in the poster. Finally, included right at the bottom of the poster is "In Theatres 6 Jun". This allows the audience to know when the film is released, and will also remind them every time they see the poster when it will be in the cinema.

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