Directed by: Louis Leterrier
Written by: Ed Solomon, Boaz Yakin
Stars: Jesse Eisenberg, Woody Harrelson, Mark Ruffalo
Released: 3rd July 2013
Age Rating: 12A
Genre: Crime/Mystery/Thriller
Institution: Summit Entertainment
The trailer opens with an establishing shot of a skyline in New York. Then, the next sequences of shots are quick and brief, showing clips of the characters doing magic. This establishes the equilibrium as it shows the characters during a normal period before the disequilibrium occurs. It then shows the institution logo, Summit Entertainment. This is a way of promoting the movie, as the audience may have watched films by this institution and enjoyed them they may be influenced to watch the film.
In the next sequence, one of the lines of dialogue are ‘we are going to rob a bank.’ This clearly establishes the crime genre in the film, which allows the audience to know what kind of film they would be watching. We also have a character narrate over the top of the next few clips on what the crime entails, which aids in influencing the plot onto the audience without giving it away completely.
The disequilibrium appears after this sequence, as we see police breaking into the four magicians’ home and arresting them. The setting then changes to a police interrogation room- another feature of crime. There are also a few establishing shots in these clips, which are a feature of a thriller, showing that setting is an important part.
The sound used in the trailer is has moments of diegetic- as all the crowd noise is real - however, there is a lot of non-diegetic incidental music playing throughout the trailer. The edits are also fast-paced and action packed, which are features of crime. The trailer lacks a little in showing the thriller side to the film, however it does work in grabbing an audience’s attention who are interested in this genre. The lighting in the trailer is quite dark, yet vibrant and artificial- which might symbolise the theme of magic and deception, as artificial is fake.
The trailer ends with three of the magicians jumping off a building, then surrounding a hologram full of codes, which implies that the movie is modern. Then, the title of the film and actors who star in it flash up, before the ‘Coming Soon’ text, which closes the trailer. Over the top of this is a narration by one of the characters, who says ‘Look closely, because the closer you think you are, the less you’ll actually see.’ This line is used often throughout the trailer, which intrigues the audience as they will want to know what the meaning behind it is.
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